The creation of a new brand - It's Personal too

I never knew that developing my new brand, website and crafting something after 10 years in business could be so inspiring and energising. Colours remind us all of different brands and navigating through the differing views and perceptions made choosing mine tricky at times.

I did what I've always done - asked those whose opinions count among colleagues, clients and friends, and then of course the family too! Then to complete the ensemble, I added in a splash of professional design and marketing input that I am so lucky to have found in the last few months.

But..with every opinion willingly shared comes association with every colour or shape because it brings to mind a big-named brand; sometimes in a good way and often also not.

Then there is being torn between a favourite colour, in my case red, and what that could convey to potential clients. The Color Psychology of Red is bright and warm, evoking strong emotions. Associated with love, warmth, and comfort, red is also considered an intense, or even angry, color that creates feelings of excitement or intensity. Hmmmmmm that's a little bit of a double-edged sword for me.

Then a question I kept being asked was: ' there a specific colour on your new website, or a colour that makes people think of you?' to which I found myself realising the only constant colour associated with me is my ginger hair.  It's captured in all the colour photos on my new website and I thought it has to be my accent colour going forward.  So the 'hot' orange logo was born.

Yes orange is the striking colour for Easyjet and B&Q, both of which I purchase from, but it's also the tick in Nike and what makes GlaxoSmithKline stand out.


Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. In heraldry, orange is symbolic of strength and endurance. And that quite simply is a list I can hold true to my principles, how I operate and support my clients in any aspect of their development as leaders.

Let's take my ginger logo out to the world and see the splash it makes.